


What is the Anti-Hustle MBA?
A free 30-day email course for established service business owners who are done running on empty. One email per day. One idea you can actually use. No fluff. No 6-figure promises. No advice that sounds good in theory and falls apart in your actual Tuesday. Just honest thinking about building a business that fits your life, from someone who learned the hard way that they are not the same thing.
What will we cover?
✔ Why your real hourly rate is probably lower than you think, and what to do about it
✔ The difference between building a job and building a business
✔ How to build an offer that makes sense at a higher price
✔ How to find the right clients without needing a big audience
✔ How to design a week that belongs to you, before you fill it with work
✔ Why enough is a legitimate goal, and how to build toward it deliberately
This is for you if...
You have been running your service business for a few years. Revenue is coming in. The calendar is full. But you are tired in a way that a week off does not fix. You have thought, at least once, that it might actually be easier to just get a regular job. At least then you would know when you were done for the day. You are not looking for more hustle. You are not looking for another framework that sounds good and falls apart in practice. You are looking for someone who has been where you are and came back with something real to share. That is what this is.
30 days. One email per morning. Free. Nothing to lose except the Sunday dread.
No spam. No selling your details. Just 30 days of honest thinking, and the occasional email when I have something worth sharing after that.
Who's behind this?
Hey there! I´m Joana, but you can call me Jo.
I'm a business strategist, a former Air Force officer, a certified yoga teacher, and a single mother building a business from Faro, Portugal. I have spent eight years helping service business owners build businesses that actually fit their lives.
I have also lived the opposite: the full calendar, the 15 euros left at the end of the month, the rebuild from the bottom.
That is why I built the Anti-Hustle MBA.
Not from theory. From what actually worked.
"The goal was never to build a business. The goal was to build a life, and the business is just the tool that funds it."
What is the Anti-Hustle MBA?
A free 30-day email course for established service business owners who are done running on empty. One email per day. One idea you can actually use. No fluff. No 6-figure promises. No advice that sounds good in theory and falls apart in your actual Tuesday. Just honest thinking about building a business that fits your life, from someone who learned the hard way that they are not the same thing.
What will we cover?
✔ Why your real hourly rate is probably lower than you think, and what to do about it
✔ The difference between building a job and building a business
✔ How to build an offer that makes sense at a higher price
✔ How to find the right clients without needing a big audience
✔ How to design a week that belongs to you, before you fill it with work
✔ Why enough is a legitimate goal, and how to build toward it deliberately
This is for you if...
You have been running your service business for a few years. Revenue is coming in. The calendar is full. But you are tired in a way that a week off does not fix. You have thought, at least once, that it might actually be easier to just get a regular job. At least then you would know when you were done for the day. You are not looking for more hustle. You are not looking for another framework that sounds good and falls apart in practice. You are looking for someone who has been where you are and came back with something real to share. That is what this is.
30 days. One email per morning. Free. Nothing to lose except the Sunday dread.
No spam. No selling your details. Just 30 days of honest thinking, and the occasional email when I have something worth sharing after that.
Who's behind this?
Hey there!
I´m Joana, but you can call me Jo.
I'm a business strategist, a former Air Force officer, a certified yoga teacher, and a single mother building a business from Faro, Portugal. I have spent eight years helping service business owners build businesses that actually fit their lives.
I have also lived the opposite: the full calendar, the 15 euros left at the end of the month, the rebuild from the bottom.
That is why I built the Anti-Hustle MBA.
Not from theory. From what actually worked.
"The goal was never to build a business. The goal was to build a life, and the business is just the tool that funds it."
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